Don’t need a container? An unexpected furniture source has got you covered

Don’t need a container? An unexpected furniture source has got you covered

The Lafayette bedroom group is part Hooker Furnishings' Portfolio program.

MARTINSVILLE, Va. — The HMI Group segment (which includes Accentrics Home, PRI, Pulaski, and Samuel Lawrence) of Hooker Furnishings has announced the introduction of Portfolio, the company’s first warehouse stocking program.

Designed to provide retailers and designers with stocked inventory, trending products and expanded customer service, the Portfolio program will debut in a 10,000-square-foot pavilion in the HMI Group showroom at High Point Market in October. The pavilion is one part of a significant capital investment for a “clean sheet update” of the company’s entire 220 Elm showroom.

“We are very excited to launch this new initiative with our HMI company brands,” said Jeremy Hoff,
CEO of Hooker Furnishings. “This new program will allow us to broadly diversify our distribution for these brands across the vast domestic independent retailer network via our multi-million-dollar investment in this 90%-plus in-stock inventory strategy.

“The fast-growing interior design channel will also now be able to leverage these brands and their products for the first time.”

The Charlie upholstery group is another segment part of the Portfolio offerings.

Currently, the Portfolio program encompasses more than 1,000 ready-to-ship SKUs in every major furniture category from Hooker Furnishings’ HMI Group brands. Company officials said that Portfolio product will ship from Hooker Furnishings’ newly opened and recently expanded 1-million-square-foot warehouse in Midway, Ga., a location in proximity to the Port of Savannah that reduces transit time, fuel costs and product handling.

With no order minimums, Portfolio’s stocked products can be mixed and matched across the four included brands within a single order without additional qualifications.

Noting the diversity of price ranges and product lines, officials said that Portfolio is designed to service an array of retailers, from small independents to regional chains, adding that any retailer who does not typically purchase by container can benefit from becoming a customer of the Portfolio program.

The commitment to warehousing is also part of the commitment to enhanced customer service, according to Hoff.

“The company has made a significant eight-figure investment in systems, warehousing, inventory and showroom to support our programs like Portfolio,” he said. “We are not changing our core business; we are growing our business by servicing more customers.”

The Portfolio pavilion will be open in the HMI Group showroom at 220 Elm during September Premarket, Sept. 12-13, as well as the upcoming October High Point Market, Oct. 22 -26.

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I’m Cindy Hodnett, executive editor of brand development for BridgeTower Media’s Home Furnishings Division. Most recently, I worked in a marketing content development role, and now I’m putting my editor’s hat back on for Furniture Today, Home Accents Today, Gifts & Decorative Accessories, Designers Today, Home Textiles Today and Home Furnishings News. My first introduction to the trade side of home furnishings was as an editor for FT in 2012 and founding editor of Designers Today in 2015, and now I’m once again working alongside some of the industry’s most dedicated professionals to keep our readers informed about the events, people, and companies that impact their business.