Wayfair’s AllModern brand launches soft home collection with celebrated fashion designer

AllModern x Jason Wu capsule line offered as a limited edition

Wayfair’s AllModern brand launches soft home collection with celebrated fashion designer

The AllModern x Jason Wu collection is being offered online and at AllModern’s new store in Massachusetts.

Boston – He’s dressed the Duchess of Cambridge (aka Kate Middleton), her sister-in-law Megan and, most famously in the U.S., Michelle Obama when she was First Lady. Now, designer Jason Wu is bringing his perspective to a new collection for AllModern.

AllModern x Jason Wu launched today as a limited edition collection designed by Wu. The capsule assortment includes rugs, throws and pillows available exclusively online at AllModern.com and at the AllModern retail store in Lynnfield, Mass.

Designer Jason Wu limited edition collection AllModern

Designer Jason Wu’s collection for AllModern includes hand-tufted rugs and complementary pillows and throws.

Wu is known for merging classic American sportswear elements with a refined couture sensibility. Much of Wu’s apparel is manufactured in New York using custom-developed fabrics from mills in France and Italy.

“At AllModern, we believe good design should be the standard for all, not a luxury for the few. Jason Wu exudes this shared belief in everything he designs, and it made for such a natural, dynamic collaboration to bring this collection to the AllModern customer,” said Reena Person, head of the AllModern brand.

The home furnishings collection is inspired by architecture, mid-century design simplicity and modern artists Josef Albers and Mark Rothko. Rugs are hand-tufted from 100% wool and offered in a range of sizes. Complementary pillows and throws feature a variety of colorways for easy mixing and matching.

“I went in with a very specific point of view: something elevated and textural, that can fit in many different types of homes. I really believe good design is all about intention and how well the details are considered,” said Wu.

See also:

Wayfair going all in on omnichannel with new strategy

Sneak a peek at Wayfair’s new AllModern store

Editor-in-Chief Jennifer Marks shares news and views from around the home textiles marketplace.