How one New Jersey furniture retailer is elevating the in-store experience for upscale customers

Beginning August 11, furniture buyers will be able to add high-end art to their shopping cart alongside furniture and décor at The Farmhouse Store, a premium home furnishings store in Westfield.

Owner Kelly Richardson, who purchased the retail store last year, has announced a partnership with Barsky Art Gallery, a New Jersey contemporary fine art gallery that features both international as well as local New Jersey artists. The collaboration is the first expansion for Barsky Art Gallery in Westfield following a fire at the gallery’s Hoboken location in December 2021 and also represents the latest customer initiative for The Farmhouse Store.

“I am thrilled to work with Al Barsky who joins me in my vision to take The Farmhouse Store beyond borders with his passion and insight on art and delivering an elevated experience for our clients,” Richardson said. “Combining our ventures to bring clients an elevated home interiors experience focused on art and personal expression is a dream come true. We want to provide our clients with exciting new ways to reflect their personal aesthetic and flair within their homes.”

Earlier this year, Richardson outlined his vision for The Farmhouse Store, including a commitment to a “reimagined focus” and a “more accessible, inclusive, and elevated experience” for customers. The partnership with Barsky supports Richardson’s goal of growing the diversity of the store’s customer base with “an eclectic consumer experience that embodies the essence of luxury home furnishings with art.”

Barsky will curate the exhibitions within the store’s new art space on a rolling basis. The inaugural debut of the partnership features two distinct collections: the Euro Collection and the Local Greats Collection.

The Euro Collection includes works from celebrated contemporary artists from Europe, and includes art by Margherita Martinelli, Tanya Winner Vasylenko, Arvydas, Hans Petersen, and Hannah Bielecki. The  Local Greats Collection highlights curated works from the New Jersey region, including Westfield’s Gail Winbury, Lionia’s Natalie Pinchuk, Bergen County’s Kim Schmitt Thomas, Hoboken’s Danielle Frankenthal, and Newark’s  Scott Harbison.

“We are excited to partner with Farmhouse in their commitment to refined design and aesthetics,” Barsky said. “This partnership solidifies the common understanding of the power of art to add ambiance, sophistication, and personality to a well-designed interior. I am looking forward to seeing this partnership come to fruition and truly bring the exciting world of contemporary art to local communities.”

The Barsky Art Gallery has been a staple of Hoboken for over a decade and is self-described as the go-to establishment for art admirers and seasoned collectors. While the Hoboken location is still the gallery’s home base, The Farmhouse location marks the gallery’s first expansion into Central N.J., an emerging art market in the area. The Farmhouse Store, which celebrated its 15th anniversary this past April, is a bespoke luxury furniture and personalized home goods market and one of the longest standing independent shops in the city.

The gallery will officially open on Thursday, August 11.

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I’m Cindy Hodnett, executive editor of brand development for BridgeTower Media’s Home Furnishings Division. Most recently, I worked in a marketing content development role, and now I’m putting my editor’s hat back on for Furniture Today, Home Accents Today, Gifts & Decorative Accessories, Designers Today, Home Textiles Today and Home Furnishings News. My first introduction to the trade side of home furnishings was as an editor for FT in 2012 and founding editor of Designers Today in 2015, and now I’m once again working alongside some of the industry’s most dedicated professionals to keep our readers informed about the events, people, and companies that impact their business.